Cross-border Strategy

Take your business overseas with our global digital marketing experts

International Expansion: A Blueprint for Success

Dominating your home market is a successful first step in any company growth plan. You know that your concept works, that your products or services are profitable, and that they offer value to your customers. But if you’re not selling in international countries, you’re missing out on all of the potential customers and revenue that resides there. It’s that simple.

At ROOSH Online, we understand more than most that ambition does not have to be defined by national borders. If you’re considering expanding your company overseas, but you’re not sure if you have the know-how or the time to successfully market your products or services to new customers, we can help. We have successfully expanded our core business across 3 different continents, and employ an international team of experts from around the world.

Now, we’re ready to offer our creative, innovative, and most importantly multilingual digital marketing expertise to other entrepreneurs. Get in touch with us today, to find out how we can help you to expand and market your business overseas.

Why work with ROOSH ONLINE?

  • Professional translation & locationalisation 
  • Local market knowledge & extensive research
  • Customised content solutions
  • Website optimisation for search engines


Doing something for the first time is rarely easy. There are numerous mistakes that businesses can make when engaging in cross-border e-commerce, from getting lost in translations and failing to localise, to copy and pasting text from elsewhere.

ROOSH first launched its online mobility solutions into international markets 7 years ago. And we’ve learnt a lot since then. By working with us, you can benefit from our experience, and do everything right the first time. Don’t risk misunderstandings by using the wrong words, limit your business’ exposure by picking keywords that won’t rank well, or take unnecessary legal risks.


The best way to adjust your online strategy to overseas markets is to work with locals who know these countries well. This ability to localise marketing messages and content, in combination a high level of digital marketing expertise, is what sets ROOSH Online apart from other translation and marketing agencies. Our team is made up of digital marketing experts native to the country markets which ROOSH has expanded into. 

Localising your online concept, from your homepage to product or service pages, is not just about translating your content word for word. It’s about delivering culturally relevant marketing copy that incorporates local norms, values, and understandings to facilitate global growth.

Our team of experts will translate and localise your concept, to meet the expectations of customers in their home market. We can even offer three different varieties of English! If you want to expand into the UK market, Mark is ready to help. If you’re looking to reach potential customers in Australia, you can get in touch with Alice, or if you think expanding into the United States is the best fit for your business, you can contact Taylor. 

They know the ins- and outs- of their country market, and how to create text that resonates. As well as native-level English, we have native French, Italian, German, Spanish, and Dutch speaking teams available to work with you.

How we work

The road to international expansion

During our first meeting, we want to get to know your business, your products or servicesyou’re your USP’s. We will then discuss your ambition to grow internationally.

The first step to internationalisation is to execute extensive market research in order to adapt your online business to your target market. Is this market as interesting as it seems for your business? We will help you work this out with data insights rather than a gut feeling.

Based on our research we will prepare a detailed report including a plan of approach. We will present it to you including planning for your international expansion. After your approval, we will continue to the next step.

In the execution phase, we start with adjusting your website to the target market standards. This includes professional translations, the right payment methods and trust marks. We will also immediately apply SEO practices to your business in order to enter the market effectively.

Once the website has been implemented, we will track the performance and keep optimizing your business based on the analytical results.

“Websites promote your business 24/7,

no employee can do that!”


Why choose ROOSH Online


  • 7 years experience in online marketing
  • International team native in 6 languages
  • Proven online strategy in a highly a competitive market
  • Competitive hourly rates
  • Experience in exporting online concepts

A selection of our clients